Back to Standards Coverage
Social Media Marketing
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List |
|---|---|---|---|---|
| 1. The Student Knows The Nature And Scope Of Social Media Marketing. The Student Is Expect... | 1.1.1 | differentiate between in-bound marketing and out-bound marketing | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • OpenStax : Principles of Marketing : 2 Social Media and Mobile Marketing (pending) • Pointful Education : Entrepreneurship and Small Business Certification : ESB 07: Marketing and Sales |
| 1.1.2 | explain the nature of in-bound marketing | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects | |
| 1.1.3 | identify the various social media platforms and purposes | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • OpenStax : Principles of Marketing : 2 Social Media and Mobile Marketing (pending) • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II | |
| 1.1.4 | define social media marketing | ✅ | • Pointful Education : Startups and Innovation : Module 07: Marketing a Startup • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles | |
| 1.1.5 | identify and describe significant trends in the development of social media | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers | |
| 1.1.6 | understand how the development of social media has shaped online media and communications; | ✅ | • Open Textbooks : Sport Marketing : Sport Marketing: 08 CHANNELS OF DISTRIBUTION • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • OpenStax : Introduction to Business : 12.10 Trends in Social Media (pending) | |
| 1.1.7 | describe the social media marketing ecosystem and its impact on traditional marketing strategy | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis | |
| 2. The Student Knows The Legalities, Ethical Implications, And Risks Associated With Socia... | 2.1.1 | apply legal boundaries and concepts affecting social media | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management |
| 2.1.2 | analyze ethical guidelines and codes of ethics to explain how or why they are important to social media organizations | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • OpenStax : Introduction to Business : 2.2 How Organizations Influence Ethical Conduct (pending) | |
| 2.1.3 | identify risk factors associated with social media marketing | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management | |
| 2.1.4 | explain the concept of real-time marketing; | ❌ | no genuine match | |
| 2.1.5 | discuss the ramifications of real-time marketing | ❌ | no genuine match | |
| 3. The Student Knows How To Critically Evaluate Social Media And Digital Marketing Tools. ... | 3.1.1 | evaluate and understand how social media has influenced the function of marketing | ✅ | • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers |
| 3.1.2 | evaluate and understand how social media has evolved and influenced the way people communicate | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms | |
| 3.1.3 | analyze and evaluate the influence of social media on individuals and how individuals influence social media; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis | |
| 3.1.4 | identify potential risks, advantages, and limitations of digital marketing tools | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • Pointful Education : Social Media Business Marketing : SMBM 07: Social Media Risk, Reputation, and Crisis Management • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Robotics Applications and Careers : ROBO 01: What is a Robot? | |
| 4. The Student Knows That Strategic Planning Is Essential To The Success Of Social Media M... | 4.1.1 | define the social media marketing process | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles • Open Textbooks : Intro to Social Media : ISM02: Crafting a Social Media Strategy for Your Business • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles |
| 4.1.2 | understand participation as a key element of the marketing mix | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 02: Social Media in Business Part II • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • OpenStax : Introduction to Business : 11.3 Developing a Marketing Mix (pending) | |
| 4.1.3 | understand how to integrate social media marketing into the Integrated Marketing Plan to promote brand/company awareness; | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization • OpenStax : Principles of Marketing : 4 Steps in the IMC Planning Process (pending) • OpenStax : Principles of Marketing : 3 Integrated Marketing Communications (pending) • Open Textbooks : Intro to Social Media : ISM01: Marketing Principles | |
| 4.1.4 | develop a social media marketing plan | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • Pointful Education : Social Media Business Marketing : SMBM 04: Social Media Campaigns • Open Textbooks : Intro to Social Media : ISM02: Crafting a Social Media Strategy for Your Business | |
| 5. The Student Demonstrates How To Use Social Media As A Marketing Tool. The Student Is Ex... | 5.1.1 | analyze, evaluate, and communicate information effectively through the use of social networking platforms such as Facebook, LinkedIn, and Twitter as marketing tools | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Pointful Education : Meta Social Media : Meta Social Media 02: Establishing a Platform Presence Part I • Pointful Education : Meta Social Media : Meta Social Media 03: Establishing a Platform Presence Part II • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I |
| 5.1.2 | analyze, evaluate, and communicate information effectively through the use of social publishing platforms such as Instagram, Pinterest, and Tumblr as marketing tools | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Pointful Education : Meta Social Media : Meta Social Media 02: Establishing a Platform Presence Part I • Pointful Education : Meta Social Media : Meta Social Media 02: Establishing a Platform Presence Part I • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II | |
| 5.1.3 | analyze, evaluate, and communicate information effectively through the use of social entertainment platforms such as YouTube, Flickr, and Vine as marketing tools | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Social Media Business Marketing : SMBM 09: Social Media Advertising Part II • Open Textbooks : Video Production Basics DIY Guide : Video Production Basics DIY Guide - Ch 03: Post Production • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms | |
| 5.1.4 | analyze, evaluate, and communicate information effectively through the use of social commerce platforms such as Groupon, Yelp!, and 4Square as marketing tools; | ✅ | • Pointful Education : Personal Finance : Personal Finance 05: Making Informed Buying Decisions • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms | |
| 5.1.5 | analyze, evaluate, and communicate information effectively through the use of emerging social media | ✅ | • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 | |
| 6. The Student Knows How To Use Mobile Marketing As A Marketing Tool. The Student Is Expec... | 6.1.1 | understand the nature and scope of mobile marketing | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects |
| 6.1.2 | identify advantages and disadvantages of mobile marketing; | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW01: Introduction to Global Marketing • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • Pointful Education : Social Media Business Marketing : SMBM 02: Social Media in Business Part II | |
| 6.1.3 | demonstrate the ability to use mobile marketing tools such as Short Message Service (SMS)/Multimedia Messaging Service (MMS), Quick Response (QR) codes, mobile phone applications, and mobile optimized websites | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • Open Textbooks : Foundations in Digital Marketing : FIDM: 02 Generating Customer Demand and Nurturing Leads and Prospects • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) | |
| 7. The Student Measures The Success Of A Social Media Marketing Plan. The Student Is Expec... | 7.1.1 | explain the role of social media in marketing research | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 |
| 7.1.2 | understand the nature and scope of social media analytics; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis | |
| 7.1.3 | measure the success of social media marketing strategies using analytics data | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 10: Social Media Metrics and Analysis • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization • Pointful Education : Social Media Business Marketing : SMBM 11: Social Media Reporting and Optimization | |
| 8. The Student Knows That A Career In Social Media Marketing Requires Knowledge Of The Ind... | 8.1.1 | research and describe careers in the field of social media marketing; | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Pointful Education : Social Media Business Marketing : SMBM 01: Social Media in Business Part I • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING • Open Textbooks : Sport Marketing : Sport Marketing: 10 END NOTES & FUTURE MARKETING TRENDS |
| 8.1.2 | research employment trends in the field of social media marketing | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING • Open Textbooks : Sport Marketing : Sport Marketing: 10 END NOTES & FUTURE MARKETING TRENDS • OpenStax : Introduction to Business : 12.10 Trends in Social Media (pending) |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 94% of sub-standards aligned.
Primary publishers contributing alignment: Pointful Education (65), Open Textbooks (54), OpenStax (12), Core-LX (1).
Gap-closure roadmap (2 sub-standards not yet aligned, grouped by strand):
- Strand 2. The Student Knows The Legalities, Ethical Implications, And Risks Associated With Socia...: 2 sub-standard(s) — candidate for a focused Gap Lesson
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
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