Back to Standards Coverage
Advanced Marketing
Business, Marketing, and Finance · Texas TEKS
| Strand | Standard ID | Standard Statement | Covered? | CLX Match List | ||
|---|---|---|---|---|---|---|
| 1. The Student Develops A Project On A Topic Related To The Field Of Marketing And Uses In... | 1.1.1 | identify a topic to investigate or research | ✅ | • OpenStax : English I : 8.1 Lesson 8.1: Developing Research Questions (pending) • OpenStax : English II : 8.1 Lesson 8.1: Developing & Refining Research Questions (pending) • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • Open Textbooks : Adaptive Apparel Design : Adaptive Apparel Design | ||
| 1.1.2 | consult with an expert to investigate and discover possible solutions to an issue; | ✅ | • Certify ED : Agricultural Science (Video & VR) : Agricultural Science - Unit 19 - Pests, Plant Diseases, and Pesticides • Pointful Education : Agriscience I : Agriscience_01 04: Scientific Skills in Plant Science • Core-LX : ELA English I : ELA English 1: Unit 08 Inquiry & Research • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results | |||
| 1.1.3 | present findings to an audience that includes experts in the field | ✅ | • OpenStax : English I : 8.4 Lesson 8.4: Presenting Research (pending) • OpenStax : English II : 8.4 Lesson 8.4: Presenting Research (pending) • Core-LX : ELA English I : ELA English 1: Unit 08 Inquiry & Research • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • GoSkills : Public Speaking : Public Speaking: 03 Public Speaking Mechanics | |||
| 2. The Student Knows The Concepts Of Market And Market Identification. The Student Is Expe... | 2.1.1 | perform a market analysis | ✅ | • GoSkills : Introduction to Marketing : Intro to Marketing: 03 Create a Marketing Plan • GoSkills : Introduction to Marketing : Intro to Marketing: 03 Create a Marketing Plan • Open Textbooks : Adaptive Apparel Design : Adaptive Apparel Design • Open Textbooks : Adaptive Apparel Design : Adaptive Apparel Design • OpenStax : Principles of Marketing : 2 Assessment of Global Markets for Opportunities (pending) | ||
| 2.1.2 | conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis for use in the marketing planning process; | ✅ | • Pointful Education : Social Media Business Marketing : SMBM 03: Social Media Strategy • OpenStax : Principles of Marketing : 2 The Role of Marketing in the Strategic Planning Process (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • Pointful Education : Entrepreneurship and Small Business Certification : ESB 01: The Entrepreneur | |||
| 2.1.3 | create a marketing plan | ✅ | • GoSkills : Introduction to Marketing : Intro to Marketing: 03 Create a Marketing Plan • OpenStax : Principles of Marketing : 3 Purpose and Structure of the Marketing Plan (pending) • OpenStax : Principles of Marketing : 5 Ethical Issues in Developing a Marketing Strategy (pending) • Open Textbooks : Global Marketing In a Digital World : GMDW11: The Global Marketing Plan • Open Textbooks : Sport Marketing : Sport Marketing: 02 STRATEGIC MARKETING MANAGEMENT | |||
| 3. The Student Understands The Roles Of Management. The Student Is Expected To: | 3.1.1 | differentiate among levels of management | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 09 Structuring Organizations | ||
| 3.1.2 | compare and contrast management styles | ✅ | • Lifelong Skills : Lifelong Soft Skills : Lifelong Soft Skills - Conflict • OpenStax : Introduction to Business : 6.4 Leading, Guiding, and Motivating Others (pending) | |||
| 3.1.3 | identify effective recruitment, selection, training and development, and performance evaluation techniques | ✅ | • TPC : TPC Maintenance Supervisor : 904 Improving Performance in Maintenance • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World • OpenStax : Introduction to Business : 8.4 Employee Training and Development (pending) | |||
| 3.1.4 | demonstrate an understanding of the process used to train and monitor employees to ensure compliance with laws, regulations, and self-regulatory measures | ✅ | • TPC : TPC Maintenance Supervisor : 906 Employee Relations • TPC : TPC Maintenance Supervisor : 906 Employee Relations • Medcerts : Medical Coder & Biller Certification Course : Insurance and Billing, and Coding Essentials (v24.7) HI1015 | |||
| 3.1.5 | model techniques to use in difficult customer relations situations; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Core-LX : All Lessons : Retail Sales Excellence: Inventory Knowledge, Closing Techniques, and Customer Satisfaction (pending) • Certify ED : Criminal Justice (Video & VR) : Criminal Justice - Unit 06 - Use of Force: Principles, Practices, and Legal Implications | |||
| 3.1.6 | analyze factors involved in facilities design, maintenance, and improvement | ✅ | • Pointful Education : Future of Home Construction : FHC 06: Contracts and Regulations in Home Construction • Pointful Education : Future of Home Construction : FHC 06: Contracts and Regulations in Home Construction • Certify ED : Animal Science (Video & VR) : Animal Science - Unit 06 - Ethology and Animal Behavior in Agricultural Production | |||
| 4. The Student Identifies The Need For Professional And Career Development. The Student Is... | 4.1.1 | identify types of media available such as LinkedIn and industry-specific publications; | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Open Textbooks : Intro to Social Media : ISM03: Social Media 101 • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms | ||
| 4.1.2 | explain the role of professional organizations and networking | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 01 - Hospitality Fundamentals • Pointful Education : Agriscience III : Agriscience_03 01: The Agriscience Industry • Pointful Education : Agriscience I : Agriscience_01 07: Leadership and Citizenship Skills • Certify ED : Early Childhood Education (Video & VR) : Early Childhood Education - Unit 01 - Career Opportunities in Early Childhood Education • Certify ED : Early Childhood Education (Video & VR) : Early Childhood Education - Unit 01 - Career Opportunities in Early Childhood Education | |||
| 5. The Student Integrates Listening, Reading, Speaking, Writing, And Nonverbal Communicati... | 5.1.1 | communicate effectively in a business management setting; | ✅ | • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership • Open Textbooks : Building Relationships With Business Communication : BRBC03: Presentations • Pointful Education : Healthcare Management and Information Systems : HMIS 08: Management and Leadership Part II | ||
| 5.1.2 | understand appropriate protocol in a business meeting | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • GoSkills : Team Leadership : Team Leadership: 02 Team Processes • GoSkills : Project Management Basics : Project Management Basics: 03 Execution • GoSkills : Project Management Basics (2026) : Project Management Basics (2026) | |||
| 6. The Student Knows The Importance Of Emerging Trends And Technologies In Marketing. The ... | 6.1.1 | discuss trends affecting marketing; | ✅ | • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING • Open Textbooks : Sport Marketing : Sport Marketing: 10 END NOTES & FUTURE MARKETING TRENDS • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms | ||
| 6.1.2 | research emerging technologies in marketing | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW13: Introduction to E-Commerce • Open Textbooks : Global Marketing In a Digital World : GMDW14: Emerging Technology • Open Textbooks : Global Marketing In a Digital World : GMDW14: Emerging Technology • OpenStax : Principles of Marketing : 4 Ethical Issues in Digital Marketing and Social Media (pending) • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing | |||
| 7. The Student Knows The Impact And Value Of Diversity. The Student Is Expected To: | 7.1.1 | portray how cultural diversity affects marketing; | ✅ | • OpenStax : Principles of Marketing : 6 Ethical Issues in Diversity Marketing (pending) • OpenStax : Principles of Marketing : 1 Strategic Marketing: Standardization versus Adaptation (pending) • OpenStax : Principles of Marketing : 2 Diversity and Inclusion Marketing (pending) • OpenStax : Principles of Marketing : 5 Marketing to Sociodemographic Groups (pending) • OpenStax : Principles of Marketing : 3 Multicultural Marketing (pending) | ||
| 7.1.2 | discover legal responsibilities regarding diversity | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance • Certify ED : Hospitality Management : Hospitality - Unit 08 - Legal and Operational Considerations • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities • Pointful Education : Communication Skills for Business : Communication Skills for Business 03: Effective Communication Strategies Part II | |||
| 8. The Student Identifies International Economic Factors That Affect Marketing Planning. T... | 8.1.1 | identify strategies for entering international markets | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW01: Introduction to Global Marketing • Open Textbooks : Global Marketing In a Digital World : GMDW06: Global Market Entry Modes • OpenStax : Introduction to Business : 3.6 Participating in the Global Marketplace (pending) • OpenStax : Principles of Marketing : 3 Entering the Global Arena (pending) | ||
| 8.1.2 | illustrate cultural, economic, and political factors to consider when engaging in international trade | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW02: The Economic and Political Environment • Open Textbooks : Global Marketing In a Digital World : GMDW02: The Economic and Political Environment • Open Textbooks : Global Marketing In a Digital World : GMDW02: The Economic and Political Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment | |||
| 8.1.3 | distinguish between imports and exports | ✅ | • Certify ED : Agricultural Science (Video & VR) : Agricultural Science - Unit 02 - Agriculture Industry and Commodities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment | |||
| 8.1.4 | explain the interdependence of nations | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment • OpenStax : Introduction to Business : 3.6 Participating in the Global Marketplace (pending) • OpenStax : Introduction to Business : 3.9 Trends in Global Competition (pending) | |||
| 8.1.5 | analyze advantages and disadvantages of international trade | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 05 Business in a Global Environment • OpenStax : Introduction to Business : 3.1 Global Trade in the United States (pending) • OpenStax : Introduction to Business : 3.7 Threats and Opportunities in the Global Marketplace (pending) • OpenStax : Principles of Marketing : 1 The Global Market and Advantages of International Trade (pending) | |||
| 8.1.6 | determine the impact of global trade on business decision making | ✅ | • Pointful Education : Startups and Innovation : Module 07: Marketing a Startup • Open Textbooks : Global Marketing In a Digital World : GMDW05: Competing in a Global Marketplace • OpenStax : Introduction to Business : 3.6 Participating in the Global Marketplace (pending) • OpenStax : Principles of Marketing : 4 Marketing in a Global Environment (pending) | |||
| 8.1.7 | describe the determinants of exchange rates and their effects on the domestic economy | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW02: The Economic and Political Environment • Open Textbooks : Global Marketing In a Digital World : GMDW08: Global Pricing | |||
| 8.1.8 | discuss the impact of cultural and social environments on global trade; | ✅ | • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Open Textbooks : Global Marketing In a Digital World : GMDW03: Social and Cultural Environment • Certify ED : Culinary Arts 2 : Culinary Arts 2 - Unit 06 - Flavor Profiles and Cultural Preferences | |||
| 8.1.9 | interpret labor issues associated with global trade | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 13 Union/Management Issues • OpenStax : Introduction to Business : 8.10 Trends in Human Resource Management and Labor Relations (pending) | |||
| 9. The Student Identifies Marketing Research As A Specific Inquiry To Solve A Problem. The... | 9.1.1 | express the importance of marketing research | ✅ | • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL | ||
| 9.1.2 | describe areas of marketing research such as advertising, product, market, and sales | ✅ | • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Open Textbooks : Sport Marketing : Sport Marketing: 02 STRATEGIC MARKETING MANAGEMENT • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers | |||
| 9.1.3 | explain the purpose of test marketing | ✅ | • OpenStax : Principles of Marketing : 2 Stages of the New Product Development Process (pending) • OpenStax : Principles of Marketing : 5 Stages in the Consumer Adoption Process for New Products (pending) • OpenStax : Principles of Marketing : 3 The Use of Metrics in Evaluating New Products (pending) • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit • Pointful Education : Startups and Innovation : Module 02: MVP and Product Market Fit | |||
| 9.1.4 | identify trends affecting marketing research; | ✅ | • Open Textbooks : Sport Marketing : Sport Marketing: 01 INTRODUCTION OF SPORT MARKETING • Open Textbooks : Sport Marketing : Sport Marketing: 10 END NOTES & FUTURE MARKETING TRENDS • Pointful Education : Social Media Business Marketing : SMBM 05: Social Media Platforms • Open Textbooks : Foundations in Digital Marketing : FIDM: 04 The Future of Digital Marketing • OpenStax : Principles of Marketing : 4 Recent Trends in Retailing (pending) | |||
| 9.1.5 | communicate benefits and limitations of marketing research | ✅ | • OpenStax : Principles of Marketing : 4 Ethical Issues in Marketing Research (pending) • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 06: Rough Order of Magnitude (ROM) Cost Estimating • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 07: Modeled Square Foot (SF) Cost Estimating • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 08: Assemblies Cost Estimating • Open Textbooks : Fundamentals of Building Construction Management : CON 02 Fundamentals of Building Construction Management 09: Unit Price Cost Estimating | |||
| 10. The Student Knows The Components Of The Marketing Research Process In Order To Analyze ... | 10.1.1 | state the marketing research process | ✅ | • OpenStax : Principles of Marketing : 1 Marketing Research and Big Data (pending) • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Open Textbooks : Digital Media Production : Digital Media Production - Unit 14 - Research and Ideation Methodologies | ||
| 10.1.2 | identify methods of collecting data | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 02: Collecting and Preparing Data • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 02: Collecting and Preparing Data • OpenStax : Principles of Data Science : 1 Overview of Data Collection Methods (pending) • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL | |||
| 10.1.3 | describe ways technology is used in research | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 02: Collecting and Preparing Data • Open Textbooks : Integrating AI in Business Ed : Integrating AI in Business Ed: 3. Assessment & Engagement using AI • Open Textbooks : Digital Skills: Artificial Intelligence : Digital Skills: Artificial Intelligence • Open Textbooks : Generative AI: Practical Uses in Education : Generative AI: Practical Uses in Education: 04 Practical Uses for Preparatory and Admin Work • Pointful Education : Meta Social Media : Meta Social Media 07: Creating and Managing Ads Part III | |||
| 10.1.4 | design and implement a study | ✅ | • Pointful Education : Agriscience I : Agriscience_01 02: Safety, Scientific and Technological Principles of Agriscience Issues • Gittel Grant : Unit 1: Introduction to STEM : Unit 1: Introduction to STEM: Lesson 03-04 • Gittel Grant : Unit 1: Introduction to STEM : Unit 1: Introduction to STEM: Lesson 03-04 • Certify ED : Biotechnology (Video & VR) : Biotechnology - Unit 02 - Biotechnology Research and Development: A Global Perspective • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL | |||
| 10.1.5 | analyze and interpret data collected | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 04: Inferential Statistics and Modeling • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 06: Decision-Making Using Machine Learning Basics • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 09: Visualizing Data • Pointful Education : Agriscience I : Agriscience_01 02: Safety, Scientific and Technological Principles of Agriscience Issues • Pointful Education : Agriscience I : Agriscience_01 06: Agriscience Tools, Equipment, and Instruments | |||
| 10.1.6 | develop a research report; | ✅ | • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Core-LX : ELA English II : ELA English II: Unit 08 • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers | |||
| 10.1.7 | make recommendations based on the research report | ✅ | • Open Textbooks : Soils Laboratory Manual : Soils Laboratory Manual 06: Soil Fertility and Management • OpenStax : Principles of Marketing : 3 Steps in a Successful Marketing Research Plan (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 03 MARKETING RESEARCH, EVALUATAION AND CONTROL • Core-LX : Principles of Data Science : Principles of Data Science - Chapter 10: Reporting Results • Pointful Education : Startups and Innovation : Module 04: Competition | |||
| 11. The Student Knows The Importance Of Branding And Extended Product Features. The Student... | 11.1.1 | define branding elements | ✅ | • Open Textbooks : Introduction to Architecture : Introduction to Architecture • Open Textbooks : Digital Media Production : Digital Media Production - Unit 09 - Design Elements, Principles, and Creativity • Open Textbooks : Digital Media Production : Digital Media Production - Unit 09 - Design Elements, Principles, and Creativity • Pointful Education : Communication Skills for Business : Communication Skills for Business 05: Best Practices for Creating Business Deliverables Part II | ||
| 11.1.2 | distinguish between warranties and guarantees; | ❌ | no genuine match | |||
| 11.1.3 | design a product package, brand, and label | ✅ | • OpenStax : Principles of Marketing : 6 Packaging, Labeling, and Warranties (pending) • Open Textbooks : Digital Media Production : Digital Media Production - Unit 35 - Branding and Media Careers • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • Pointful Education : Architectural Design I : Architecture_01 Arch 02: Design and Drawings Part I | |||
| 12. The Student Analyzes The Laws And Regulations That Affect Products. The Student Is Expe... | 12.1.1 | differentiate among laws, regulations, and self-regulatory measures for products; | ✅ | • Certify ED : Animal Science (Video & VR) : Animal Science - Unit 10 - Fundamentals of Livestock Care and Management • Pointful Education : Agriscience II : Agriscience_02 07: Global Economy Part I • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 31 - Consumer Protection: Fraud, Behavior, and Legislation • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 31 - Consumer Protection: Fraud, Behavior, and Legislation • Pointful Education : Personal Finance : Personal Finance 04: Money Help: Services, Functions and Products in the Financial Industry | ||
| 12.1.2 | clarify how business is affected by government regulation of consumer protection | ✅ | • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 31 - Consumer Protection: Fraud, Behavior, and Legislation • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 31 - Consumer Protection: Fraud, Behavior, and Legislation • Pointful Education : Personal Finance : Personal Finance 04: Money Help: Services, Functions and Products in the Financial Industry • Medcerts : Medical Coder & Biller Certification Course : Insurance and Billing, and Coding Essentials (v24.7) HI1015 • Medcerts : Medical Coder & Biller Certification Course : Pharmacy Technician Principles & Practices (v23.1) HI1017 | |||
| 13. The Student Knows That Public Relations And Publicity Can Be Used To Promote A Business... | 13.1.1 | prepare publicity materials | ✅ | • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) • OpenStax : Principles of Marketing : 4 Public Relations and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) | ||
| 13.1.2 | distinguish among activities that would encourage positive public relations; | ✅ | • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) • OpenStax : Principles of Marketing : 4 Public Relations and Its Role in the Promotion Mix (pending) • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) • Open Textbooks : Sport Marketing : Sport Marketing: 07 PROMOTION AND SPONSORSHIP IN COLLEGIATE ATHLETICS | |||
| 13.1.3 | analyze potential impact of publicity and offer possible strategies for dealing with the impact | ✅ | • OpenStax : Introduction to Business : 12.9 Public Relations Helps Build Goodwill (pending) • OpenStax : Principles of Marketing : 6 Ethical Concerns in Advertising and Public Relations (pending) • OpenStax : Principles of Marketing : 5 The Advantages and Disadvantages of Public Relations (pending) | |||
| 14. The Student Knows That The Purchasing Process Occurs In A Continuous Cycle. The Student... | 14.1.1 | explain the process of identifying needs | ✅ | • OpenStax : Principles of Marketing : 7 Ethical Marketing (pending) | ||
| 14.1.2 | describe the process of selecting suppliers and sources | ✅ | • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |||
| 14.1.3 | explain the negotiation process | ❌ | no genuine match | |||
| 14.1.4 | explain how goods and services are ordered; | ✅ | • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |||
| 14.1.5 | distinguish strategies used in evaluating purchases | ✅ | • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |||
| 15. The Student Knows That A Buying Plan Identifies Products To Be Offered For Sale For A P... | 15.1.1 | describe and calculate merchandising-related discounts | ✅ | • OpenStax : Prealgebra 2e : 3 Solve Sales Tax, Commission, and Discount Applications (pending) • OpenStax : Prealgebra 2e : 5 Solve Proportions and Their Applications (pending) • Core-LX : Prealgebra 2e : Prealgebra 2e - Chapter 06: Percents • Open Textbooks : Culinary Math : Culinary Math | ||
| 15.1.2 | interpret vendor terms and policies; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 09 - Financial Operations • Pointful Education : Quickbooks : Quickbooks 05: Managing Sales Settings and Recording Money-In Transactions • Pointful Education : Quickbooks : Quickbooks 06: Managing Vendor Records and Expense Settings | |||
| 15.1.3 | calculate the final cost of a product | ✅ | • OpenStax : Prealgebra 2e : 3 Solve Sales Tax, Commission, and Discount Applications (pending) • OpenStax : Prealgebra 2e : 5 Solve Proportions and Their Applications (pending) • Pointful Education : Building Maintenance Technologies II : BuildMTII04: Project Costs and Scheduling Part II • Open Textbooks : Procurement in the Supply Chain World : Procurement in the Supply Chain World | |||
| 16. The Student Knows The Important Role Each Employee Plays In Providing Exceptional Custo... | 16.1.1 | identify employee management actions and attitudes that result in customer satisfaction | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios | ||
| 16.1.2 | describe how customer service and follow-up are major factors for success in marketing; | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 14 Marketing: Providing Value to Customers • OpenStax : Principles of Marketing : 6 Customer Relationship Management (CRM) (pending) | |||
| 16.1.3 | demonstrate effective communication with customers to foster positive relationships that enhance company image | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Certify ED : Hospitality Management : Hospitality - Unit 03 - Communication Skills • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership | |||
| 17. The Student Demonstrates The Management Of Selling Activities. The Student Is Expected To: | 17.1.1 | explain sales and financial quotas | ✅ | • OpenStax : Principles of Marketing : 4 Management of the Sales Force (pending) • OpenStax : Principles of Marketing : 7 Ethical Issues in Personal Selling and Sales Promotion (pending) | ||
| 17.1.2 | identify types of information contained in sales records; | ✅ | • Pointful Education : Quickbooks : Quickbooks 03: Managing Journal Entries and Connecting Intuit QuickBooks to Online Apps • Medcerts : Medical Coder & Biller Certification Course : Insurance and Billing, and Coding Essentials (v24.7) HI1015 • Open Textbooks : Basic Kitchen and Food Service Management : 02: Inventory Control • Open Textbooks : Basic Kitchen and Food Service Management : 02: Inventory Control | |||
| 17.1.3 | exhibit proper procedures for maintaining sales records | ✅ | • Pointful Education : Quickbooks : Quickbooks 03: Managing Journal Entries and Connecting Intuit QuickBooks to Online Apps • Open Textbooks : Basic Kitchen and Food Service Management : 02: Inventory Control • Open Textbooks : Basic Kitchen and Food Service Management : 02: Inventory Control | |||
| 18. The Student Prepares For Employment In A Particular Career Field. The Student Is Expect... | 18.1.1 | identify training, education, and certification requirements for occupational choice; | ✅ | • Pointful Education : Career Exploration in Finance : CEIF 03: Investment Banking • Pointful Education : Early Childhood Education II : EarlyChildEd_02 11: Preparing for the Child Development Associate Certification • Pointful Education : Education & Teaching Advanced : Education & Teaching Advanced IET 07: Careers in Education • Pointful Education : Architectural Design III : Architecture_03 05: Career Opportunities in Drafting • Certify ED : Veterinary Science (Video & VR) : Veterinary Science - Unit 09: Veterinary Careers, Opportunities, and Requirements | ||
| 18.1.2 | research career-related training or degree programs | ✅ | • Core-LX : Career Exploration : Career Explorer — Find Your Path (pending) • Gittel Grant : Unit 7: STEM Career Exploration : Unit 7: STEM Career Exploration: Lesson 21-25 • Open Textbooks : Be the Boss of Your Career: A Complete Guide for Students & Grads : Be the Boss of Your Career: CH 01 - Discover Your Career Self • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 05 Research Information • Core-LX : ELA English I : ELA English 1: Unit 08 Inquiry & Research | |||
| 19. The Student Demonstrates Mathematics Knowledge And Skills Required To Pursue The Full-R... | 19.1.1 | demonstrate use of relational expressions such as equal to, not equal to, greater than, and less than | ❌ | no genuine match | ||
| 19.1.2 | apply data and measurements to solve a problem | ✅ | • Pointful Education : Architectural Design I : Architecture_01 Arch 02: Design and Drawings Part I • Pointful Education : Building Maintenance Technologies : BuildMT 06: Construction Math Part II | |||
| 19.1.3 | analyze mathematical problem statements for missing or irrelevant data | ❌ | no genuine match | |||
| 19.1.4 | construct charts, tables, and graphs from functions and data; | ✅ | • Pointful Education : Career Exploration in Finance : CEIF 02: Finance Basics • Open Textbooks : Fundamentals of Math, Physics, and Statistics for Future Transportation Professionals : FMPS: 02 Polynomial, Exponential, and Logarithmic Functions • Open Textbooks : Fundamentals of Math, Physics, and Statistics for Future Transportation Professionals : FMPS: 09 Data Analysis – Hypothesis Testing, Estimating Sample Size, and Modeling • Pointful Education : Healthcare Management and Information Systems : HMIS 03: Clinical Informatics • GoSkills : Microsoft PowerPoint 365 (2026) : Microsoft PowerPoint 365 (2026) | |||
| 19.1.5 | analyze data when interpreting operational documents | ✅ | • Pointful Education : Building Maintenance Technologies : BuildMT 06: Construction Math Part II • Certify ED : Early Childhood Education (Video & VR) : Early Childhood Education - Unit 22 - Child Observation and Assessment • Pointful Education : Communication Skills for Business : Communication Skills for Business 05: Best Practices for Creating Business Deliverables Part II | |||
| 20. The Student Applies Ethical Reasoning To A Variety Of Workplace Situations In Order To ... | 20.1.1 | weigh alternative responses to workplace situations based on legal responsibilities and employer policies | ✅ | • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities | ||
| 20.1.2 | weigh alternative responses to workplace situations based on personal or professional ethical responsibilities | ✅ | • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Pointful Education : Early Childhood Education II : EarlyChildEd_02 02: Professionalism Part II | |||
| 20.1.3 | identify and explain personal and long-term consequences of unethical or illegal behaviors; | ✅ | • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Certify ED : Personal Finance (Video & VR) : Personal Finance - Unit 31 - Consumer Protection: Fraud, Behavior, and Legislation • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 38 - EMS Documentation and Professionalism | |||
| 20.1.4 | identify the most appropriate response to workplace situations based on legal and ethical considerations | ✅ | • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Pointful Education : Architectural Design III : Architecture_03 04: Professional Ethics and Legal Responsibilities • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility • Certify ED : Emergency Medical Response (Video&VR) : Emergency Medical Response - Unit 03 - Ethics, Consent, and Legal Responsibilities | |||
| 21. The Student Knows The Importance Of Teamwork, Leadership, And Organizational Skills. Th... | 21.1.1 | specify how teams function | ✅ | • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II • Pointful Education : Startups and Innovation : Module 06: Building a Team • GoSkills : Team Leadership : Team Leadership: 02 Team Processes • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 01 Teamwork in Business | ||
| 21.1.2 | use teamwork to solve problems | ✅ | • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 01 Teamwork in Business • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 06 Effective Problem Solving • OpenStax : Elementary Algebra 2e : 3.1 Use a Problem-Solving Strategy (pending) • Pointful Education : Communication Skills for Business : Communication Skills for Business 08: Analyzing Communication Scenarios | |||
| 21.1.3 | differentiate between the roles of team leaders and team members | ✅ | • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II • Pointful Education : Project Management : ProjMgmt 03: Project Management Planning Part II • Pointful Education : Startups and Innovation : Module 06: Building a Team • GoSkills : Team Leadership : Team Leadership: 02 Team Processes • Certify ED : Companion Animals : Companion Animals: 08. Business & Leadership Components | |||
| 21.1.4 | analyze characteristics of good leaders | ✅ | • Pointful Education : Startups and Innovation : Module 06: Building a Team • Pointful Education : Early Childhood Education I : EarlyChildEd_01 01: The Early Childhood Education Profession • Certify ED : Hospitality Management : Hospitality - Unit 10 - Management and Leadership • MissionCIT : AHA | CPR-BLS For Healthcare Providers : AHA | CPR-BLS For Healthcare Providers Lesson 6 | |
| 21.1.5 | identify employers' expectations and appropriate work habits | ✅ | • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 02 Employer Expectations and Job Satisfaction • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 03 Respect in the Workplace • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 04 Maintain Relations • Open Textbooks : Trades Access Common Core: Expectations and Responsibilities of Employers and Employees : TACC EAROEE: 05 Stress Management Techniques • Open Textbooks : Working in the Food Service Industry : CUL07: CH05: Organization and Self-Management | |||
| 21.1.6 | define discrimination, harassment, and inequality | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 07 - Safety and Appearance • Pointful Education : Communication Skills for Business : Communication Skills for Business 01: Basic Communication Principles • Open Textbooks : Fundamentals of Business, 4th edition : Fundamentals of Business: Chapter 04 Ethics and Social Responsibility | |||
| 21.1.7 | demonstrate time-management techniques to develop and maintain schedules and meet deadlines | ✅ | • Open Textbooks : Working in the Food Service Industry : CUL07: CH05: Organization and Self-Management • Open Textbooks : Trades Access Common Core: Employability Skills : TACC Employability Skils: 01 Studying • Core-LX : Microsoft PowerPoint Associate Certification Prep : MOS PowerPoint - PowerPoint Certification Readiness • Core-LX : Microsoft Word Associate Certification Prep : Microsoft Word Associate Certification Prep • HVACR.EDU : HVACR Ready to Work (RTW) Program : 01 Employability Skills: 010-2 Personal Work Habits Module | |||
| 21.1.8 | illustrate how teams measure their results; | ✅ | • GoSkills : Team Leadership : Team Leadership: 02 Team Processes • Pointful Education : Social Media Business Marketing : SMBM 08: Social Media Advertising Part I • OpenStax : Principles of Marketing : 4 Management of the Sales Force (pending) • TPC : TPC Maintenance Supervisor : 907 Managing a Training Program | |||
| 21.1.9 | demonstrate methods to recognize and reward team performance | ✅ | • Certify ED : Hospitality Management : Hospitality - Unit 05 - Marketing and Promotion • TPC : TPC Maintenance Supervisor : 904 Improving Performance in Maintenance • Pointful Education : Agriscience II : Agriscience_02 03: Livestock Management • Pointful Education : Agriscience II : Agriscience_02 03: Livestock Management |
Coverage Summary
Core-LX delivers strong coverage of this TEKS course at 95% of sub-standards aligned.
Primary publishers contributing alignment: Open Textbooks (100), Pointful Education (69), OpenStax (59), Certify ED (45), Core-LX (22).
Gap-closure roadmap (4 sub-standards not yet aligned, grouped by strand):
- Strand 11. The Student Knows The Importance Of Branding And Extended Product Features. The Student...: 1 sub-standard(s) — candidate for a focused Gap Lesson
- Strand 14. The Student Knows That The Purchasing Process Occurs In A Continuous Cycle. The Student...: 1 sub-standard(s) — candidate for a focused Gap Lesson
- Strand 19. The Student Demonstrates Mathematics Knowledge And Skills Required To Pursue The Full-R...: 2 sub-standard(s) — candidate for a focused Gap Lesson
Eligible for Gap Lesson / Gap Lab generation — coverage exceeds the 85% threshold; any remaining sub-standard gaps will be closed by auto-generated lessons in the next pipeline phase.
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